Media Kit

Minpop Media Kit

We’re thrilled to have you join us for MinPop 2024! This media kit is designed to provide you with all the resources you need to cover the festival, including essential information, key highlights, media assets, and more. Whether you’re writing an article, producing a segment, or sharing on social media, you’ll find everything you need right here.

Table of Contents

About Minpop

What Is Minpop

MinPop — short for Mindanao Pop — is a collective term that refers to pop music created by Mindanaoans. 

MinPop was born out of a growing community of singers, musicians, songwriters, arrangers, and producers who either come from or reside in the various regions of Mindanao. As original Filipino music is beginning to gain traction in the global stage, more Mindanaoans desire to take part in this movement.

The term “MinPop” has been used in different ways and forms, with varying purposes and directions. Our goal is to unify the use of the term as a movement to showcase Mindanao pop music.

Our Vision

To achieve globally recognized pop music created by Mindanao.

Our vision at MinPop is to see the music of Mindanao resonate not just within the Philippines but across the world. We aspire to position Mindanao as a key player in the global music industry, where the unique sounds, stories, and talents from our region are celebrated on international stages. This vision is rooted in the belief that the cultural richness and diversity of Mindanao offer something fresh and compelling to the global music scene, making it worthy of international recognition.

Through this vision, we aim to inspire a new generation of artists who are proud of their roots and confident in sharing their unique sound with the world. We envision a future where Mindanaoan music is not just a local treasure but a global phenomenon.

Our Mission

To position Mindanao as a leading generator of pop music.

Our mission at MinPop is to establish Mindanao as a vibrant and influential hub for pop music. We are committed to nurturing and promoting the talents of Mindanaoan artists, providing them with the platforms, tools, and opportunities they need to create and share their music with wider audiences. 

This mission is driven by several key objectives:

  • Encouraging Music Creation: We aim to foster a culture of creativity by encouraging Mindanaoans to create new, radio-friendly music that reflects their unique experiences and perspectives.

  • Equipping Songwriters: We are dedicated to equipping Mindanao songwriters with the skills and knowledge they need to excel in the music industry. Through workshops, boot camps, and mentorship programs, we provide valuable resources that help artists refine their craft.

  • Elevating Mindanao Music Globally: Our mission includes promoting Mindanaoan music on a global scale. We strive to connect our artists with international platforms, enabling them to reach audiences far beyond the Philippines.

  • Building a Supportive Community: We aim to build a strong, supportive community around Mindanaoan music, where artists, fans, and industry professionals come together to celebrate and promote local talent.

Through this mission, MinPop seeks to create a sustainable and thriving music ecosystem in Mindanao, where artists are empowered to pursue their passion and achieve success, both locally and internationally.

Key Highlights

  • Headliners and Featured Artists: Discover the stars of MinPop 2024, including both local favorites and national icons. From OPM legends to rising indie talents, our lineup is packed with performances you won’t want to miss.

  • Schedule of Events: Plan your coverage with our detailed schedule, featuring all the key performances, activities, and competitions across the three-day festival.

  • People’s Choice Award: Learn about the updated scoring system for the People’s Choice Award, which emphasizes genuine engagement and fair play. This section outlines how fans can participate and how the award complements the judges’ scores.

Check out our press releases, blog and announcements.

Logos and Media Assets

Check out brand guidelines, logos and photos of Minpop 1, 2 and 3

For any media inquiries, please reach out to our media relations team. We’re here to help with interview requests, press passes, and any other questions you might have.

  • Media Inquiries:
    • Katrine Sarmiento : 6309228627209
    • Eamarie Gilayo :
    • Email : minpopfestival@gmail.com 
  • Press Accreditation: Apply for your press pass by filling out our online form or contacting us directly.

Meet the dedicated team behind MinPop 2024. These individuals bring together a wealth of experience and passion to ensure the success of the festival. Their commitment to promoting Mindanaoan music and culture is the driving force behind every aspect of the event.

RICARDO FLOIRENDO, MinPop Music Festival Chairman

Jeremy Sarmiento, MinPop Music Festival Director

Chud Festejo, Program Head, Pre-Event Promotions

Eamarie Gilayo, Secretariat and Coordination Head, Pre-Event Promotions

Kevin Kay Agno Alimajen, Creative and Documentations, Public Relations

Katrine Sarmiento, Event Manager, MinPop Music Festival

Maida Barrientos, Digital Media Manager

 

 

Follow MinPop on social media for real-time updates, exclusive content, and behind-the-scenes looks at the festival. Don’t forget to use our official hashtags in your coverage!

#MinPop2024 #PakpakMindanao #GlobeXMinPop2024